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Decks don't defend budgets.
Agencies hand over siloed reports. One deck per channel, none of them agreeing. Review day becomes spreadsheet triage.
Traditional agencies
Link & Impulse
One report per channel. Stitching left to the ops lead.
One ledger across channels. Any number traced to source.
Channel metrics graded in isolation. Spend justified per silo.
Deals tied to first touch. Spend defended against pipeline.
Custom quotes per project. Scope discovered mid-engagement.
Fixed prices published: $5K audit, $20K+ build, $10K/mo retainer.
Deliverables end when the engagement ends.
The database transfers over on exit, history included.