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The job isn't copying rows.

Pipeline tools move data from one system to another. The numbers still disagree at the other end. Modeling comes separately, or never.

Pipeline tools

Link & Impulse

Rows copied as-is. Attribution left to whoever opens the dashboard.

First-touch modeled in SQL. Dashboards shipped on top. Answers, not rows.

Another system holding copies of the same disagreements.

Channels pulled into one ledger. Disagreements checked at the source.

Data lives in their app, shaped by their roadmap.

Data lives in your own database. Transferable anytime, history included.

Schema changes break silently until someone notices.

Drift handled and monitored. Breaks caught before review day.

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