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One hire rarely covers both.
Marketing ops knows the funnel. Data engineers know pipelines. Hiring takes months and still leaves the gap. The alternative below starts from the audit in one to two weeks.
An internal hire
Link & Impulse
Funnel or pipelines. Rarely both in one person.
Both sides: ops plus engineering in one team.
Months of recruiting, then months learning the stack.
Starts from the audit in one to two weeks. No onboarding.
One person on call for every break, vacation included.
Monitoring, drift handling, and iterations covered by the retainer.
Salary, benefits, and tools before a single dashboard.
A team for less than one hire. Fixed prices up front.